The One Thing Small to Midsize Businesses Need to Understand About Social Media

Last week Christine and I co-taught a course for UNR’s Extended Studies program, titled Writing a Winning Blog and Social Media Strategy. In that course, we shared a lot of the strategies that work for Christine, Ink’s clients and friends—as well as some of the things we’ve observed out there in the world of social media. And guess what we found? Surprise—most small and midsize businesses have pretty similar challenges.