6 Phases of the Web Site Design and Development Process

The world around us is shifting and changing right before our eyes, and with that, the importance of a clean, simple, and dynamic web presence is ever more essential to get our message out to our customers, clients, and members of our organizations.

ZenMedia is with you every step of the process in creating or refreshing your website.

Here is a quick overview of the process.

  1. Information Gathering
  2. Planning
  3. Design
  4. Development
  5. Testing and Delivery
  6. Maintenance

Phase One: Information Gathering

Here we find out the key information that will guide our way through the process.

  • Purpose

    What is the purpose of the site? Do you want to provide information, promote a service, sell a product… ?

  • Goals

    What do you hope to accomplish with this website? Two of the more common goals are either to make money or share information.

  • Target Audience

    Is there a specific group of people that will help you reach your goals? It is helpful to picture the “ideal person”  you want to visit your website. Consider their age, interests – this will later help determine the best design style for your site.

  • Content

    What kind of information will your audience be looking for on your site? How do we tailor that information to your audience?

Phase Two: Planning

Using the information gathered from phase one, it is time to put together a plan for your website. This is the point where a site-map is developed.

This is a guideline for the bones of your website and will help to create a clean and comfortable experience for your audience.


Phase Three: Design

Drawing from the information gathered up to this point, it’s time to determine the look and feel of your site.

The target audience is one of the key factors taken into consideration. A site aimed at teenagers, for example, will look much different than one meant for a financial institution. As part of the design phase, it is also important to incorporate elements such as the company logo or colors to help strengthen the identity of your company on the website.

Phase Four: Development

The developmental stage is the point where the website itself is created. At this time, your web designer will take all of the individual graphic elements from the prototype and use them to create the actual, functional site.

This is typically done by first developing the home page, followed by a “shell” for the interior pages. The shell serves as a template for the content pages of your site, as it contains the main navigational structure for the website. Once the shell has been created, your designer will take your content and distribute it throughout the site, in the appropriate areas.

Phase Five: Testing and Delivery

At this point, your web designer will attend to the final details and test your website. They will test things such as the complete functionality of forms or other scripts, as well last testing for last minute compatibility issues (viewing differences between different web browsers), ensuring that your website is optimized to be viewed properly in the most recent browser versions.

Phase Six: Maintenance

The development of your website is not necessarily over, though. One way to bring repeat visitors to your site is to offer new content or products on a regular basis. We will be more than happy to continue working together with you, to update the information on your website. We offer maintenance packages at reduced rates, based on how often you anticipate making changes or additions to your website.


Are You Ready to Design (or redesign) Your Web Site?

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